This past weekend saw one of the most exciting moments in Herbalife’s storied history. On March 7 and 8, we set an official Guinness World Record for most participants in a High Intensity Interval Training workout in a 24-hour period.
The event kicked off bright and early in Auckland, New Zealand at 9 am local time. Then, as the sun rose in every region of the globe, thousands gathered and workouts commenced. From Spain to Japan, Russia to Panama, high intensity workouts took place on beaches, in parks, in gyms and in hotel ballrooms across more than 80 countries - in groups ranging from 10 to 1000+. While these workouts are usually at a high level of intensity, imagine how much more intense they become when you are attempting to set a world record! In Los Angeles alone, a Guinness World Record was set when 4,000 people filled the LA Live Plaza – the highest number of people gathered together in one location to conduct a High Intensity Interval Training Workout.
The event helped to celebrate our 35thanniversary - 35 years of our members working in their communities, highlighting the importance of living a healthy active life through good nutrition and exercise.
We wanted to do something that would raise global awareness about the importance of healthy living; something bold that would inspire people around the world to exercise and eat right. The answer was to provide a challenge. A challenge for Herbalife employees, members and their customers that would show what we stand for and, after all, actions speak louder than words.
The result was a truly global event that unfolded through the 24 hours on social media – if you want to see some of the images and stories for yourself, search for #worldworkout. There have already been 20 million total impressions of our event, so go and see for yourself the excitement and energy of everyone who participated.
At Herbalife, from day one way back in 1980, we have viewed the world with a sense of optimism. We have always believed that people will embrace a healthy life if they are given the right opportunity. We have always believed that people thrive in a community environment that allows them to support each other and share experiences. We have always believed Herbalife has a positive role to play in empowering this through our members and our products.
We don’t just talk the talk. We walk the walk – actually, we conduct a high intensity workout. This record setting 24-hour period was an incredible sight to see, because it brought people together in a very unique way. I hope that many of those who participated or even just witnessed it online, felt inspired to make a change in their life.
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